While online purchases and e-commerce have continued to increase in recent years, many consumers still prefer buying their goods in traditional retail stores. Choosing the right illumination will help your brand stand out, so below are some retail store lighting tips that will boost your sales.
Light Vertical Surfaces And Walls
Human vision is naturally attracted to illumination sources (a phenomenon which is referred to as phototropism). That being said, it is important to create interesting and diverse lighting displays along walls and on vertical surfaces which will create bright and spatial appeal. This takes considerable skill and experience so it is recommended to hire an illumination specialist.
Take into Consideration How Materials Influence Brightness
Certain finishes and colors will influence the brightness levels of light. For instance, when walls and ceilings are painted in matte white, it will produce an airy and bright feel, but for those that want something that is more intimate or dramatic, it is better to paint your ceiling with a dark color such as black. While shiny materials will reflect illumination and create sparkle, they can be unsightly if combined with the wrong LED or spotlight.
Utilize Fixtures That Have Integrated Radiance
Fixtures that have integrated radiance are ideal for merchandise displays, as you should never depend too much on generalized illumination. The installation of productions such as backlit graphics or LED-based flat panels will reinforce your marquee while adding a lovely glow to spaces.
Factor in Daylight And Color Temperature
The large malls of the 1980s, 1990s and early 2000s have been phased out in favor of mixed use architecture, which means that the majority of storefronts will manifest exterior windows which bring in natural light. You’ll want to use this to your advantage since daylight displays a color temperature that is bluish.
To ensure that your merchandise is always the centerpiece, you’ll want to light the windows of your storefront with cooler colorized temperatures that match daylight, or you can light it by utilizing white luminaire which is tunable, as it enables you to make adjustments to color temperature during the day or evening.
Don’t Forget Your Regional Energy And Electrical Codes
Shops that are part of national chains will need to factor in the different energy and electrical codes, which can vary from one region to another. They are also subject to change at any time, so you’ll need to keep up to date, otherwise, your business could be subject to fines. A growing number of architectural lighting projects require LEED certifications so hiring an electrical engineer will ensure you’re always in compliance.
Make Sure Your Lighting System Is Upgradable
Illumination technology will continue to advance, so it is important to make sure that the system you install is upgradable. Future advancements in lighting include fixtures that are “trim less” along with LEDs that are discrete and linear. They have special installation requirements which are more complex than the simple screwing or unscrewing of light bulbs that were used in the past!